Data protection

1. Object of this privacy statement

We are pleased about your interest in our web presence and offers shown in our web pages.

The protection of your data (hereinafter in short “personal information”) is a very important concern to us. For this reason, we will provide detailed information below about which personal information will be collected when you visit our website and take advantage of our offers in it and how we will subsequently process or use this personal information, and which accompanying technical and organizational security measures we have taken.


2. Responsible authority/service provider

Within the meaning of the Federal Data Protection Act (BDSG) the responsible authority and at the same time service provider within the meaning of the Telemedia Act (TMG) is Rudolf von Scheven GmbH (see our basic company information).

Please send all questions or comments about this privacy statement or about data protection in general to this e-mail address:


3. Collection and use of your personal information

The extent and way in which your personal information is collected and used differs, depending on whether you visit our website only to retrieve information or to take advantage of our offers:

1. a) Informational use

Basically, it is not necessary to supply your personal information if you use our website for information.

Rather, in this case we collect and use only that part of your personal information that your Internet browser automatically provides, such as:

  • Data and time when one of our web pages is retrieved
  • Your type of browser
  • The browser settings
  • The operating system used
  • The page that you last visited
  • The data quantity transferred and the access status (file transferred, file not found, etc.) and
  • Your IP address.

We collect and use this personal information in non-personal form when you visit our website for purely informational reasons. This is done to actually allow the use of the web pages that you retrieve, for statistical purposes, and for improving our Internet offerings. We store the IP address only as long as you visit our webpage; no personal evaluation takes place.


2. b) Utilization of offers

On the other hand, if you want to use the services offered on our website such as ordering coupons or a newsletter, it is necessary to supply additional information. This information is required for the respective processing, in this case the mailing address, so we can send you a coupon, for example.

You can provide additional details voluntarily, we have marked them accordingly.

The collection or use of your personal information is done so we can render the service you request, i.e. the processing of a coupon order or sending you the newsletter – tailor made for you – that you requested.

Owing to the above-mentioned purpose, your personal information is forwarded, where appropriate, to us or to supporting service providers that we have naturally selected with great care. They can be technical service providers or supporting ones that help us in shipping.

Otherwise, we forward your personal information to other third parties only if legally required to do so.


4. Consent according to the data protection law

Beyond processing the services requested by you, we would like to offer you – naturally only with your explicit request given in a separate place – a website geared to your interests and, based on your personal information, occasionally mail or e-mail you interesting new developments and Information about our company or the products and services that we offer (in form of our newsletter) and use your personal information for the necessary evaluation and market research purposes.

To do this, it is technically necessary for us to compile your incoming and entered personal information in usage profiles for evaluation owing to the above-mentioned purposes. This is done merely internally and only for these purposes.

You can provide your consent separately and revoke it later at any time with future effect.


5. Use of cookies

We use cookie technology for our website. Cookies are small text files send to your browser when you visit our web pages and held by it on your computer for subsequent retrieval.

We only use so-called session cookies (also known as temporary cookies), i.e. those stored only temporarily while you visit one of our web pages. The purpose of these cookies is to also to be able to identify your computer when you switch from one page to another during your website visit and so we can determine the end of your visit.

The cookies are deleted as soon as you end your browser session.

You can check whether cookies are placed and can be retrieved by looking at your browser’s settings. For example, you can fully deactivate cookie storage in your browser, restrict it to certain web pages or configure your browser in such a way that it notifies you automatically as soon as a cookie should be placed and asks you for acknowledgment. However, owing to technical reasons, it is necessary to allow the placement of so-called session cookies to make full use of all our website’s functions.

In this context, we do not collect or store personal information in cookies. We do not apply technologies that link information collected by cookies with user data either.


6. Use of Google Analytics

It is important to us to design our web pages as optimally as possible to make them attractive to our visitors. To accomplish this, we need to know what sections are the most popular ones for our visitors.

This webpage uses Google Analytics, a web analysis service of Google Inc. (“Google”). Google Analytics also uses cookies (i.e. text files) stored in your computer to allow us to analyze how you use the website. Generally, the cookie-generated information about your use of this website is transferred to Google in the U.S. and stored there. However, if IP anonymization is activated on this website, Google will shorten your IP address beforehand, within the member states of the European Union or in other signatories of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transferred to a Google server in the U.S. and shortened there. Commissioned by us, Google will use this information to evaluate your website usage, to compile website activity reports, and to render to us – as website operator – additional services related to the use of the website and Internet.

The IP address that your browser transmits as part of Google Analytics is not joined with other Google data.

You can prevent the storage of cookies by setting your browser software accordingly, but we must remind you that if you do this, you may not be able to use all the functions of this website.

Furthermore, you can prevent the collection of the data related to your website use (including your IP address) generated by the cookie and sent to Google for processing if you download and install the browser plug-in available through this link:


7. Revocation and objection right

We remind you that you can revoke at any time with future effect the consent according to the data protection law that you possibly granted to us.

You can also object to any usage profiles created by us as part of this privacy statement for advertising and market research purposes as well as for the needs-based design of our web pages.

To do this, it is best to send an informal e-mail to:


8. Social media plug-ins

We are currently not using any social media plug-ins.


9.Data security

We also take technical and organizational measures to protect incoming or collected personal information, particularly against accidental or deliberate manipulation, loss, damage or against the attack of unauthorized persons. Our security measures are continuously improved in accordance with technological development.

The ordering process, especially the entering of payment and credit card information, is encrypted via SSL technology to prevent unauthorized third-party access.